SETUP: NAME YOUR COMPANY (VERSION #2)WRITE DOWN THE NAME OF YOUR COMPANY.SETUP: WRITE DOWN YOUR COMPANY VISION (VERSION #2)WRITE DOWN A FIRST DRAFT OF YOUR COMPANY VISION. YOUR VISION SHOULD BE A SHORT SENTENCE OR TWO THAT DESCRIBES HOW THE WORLD WILL BE DIFFERENT BECAUSE YOUR COMPANY EXISTS. IN OTHER WORDS, THE IMPACT ON THE WORLD THAT YOU WANT TO HAVE WITH YOUR COMPANY.Vision = After You – Before You = ImpactMARKETING: VALUES (VERSION #1)Write down at least three values that your team should use as decision making tools.What is most important to you in making decisions and in what order?Imagine that you are writing down instructions for achieving the three top priorities of for your company. Now imagine that after writing your values, that you leave for three months. Will your employees do the right things to achieve your top values?MARKET SEGMENTATION: CRITERIA (VERSION #1)WRITE DOWN AT LEAST THREE CONSUMER GROUPS THAT YOU BELIEVE WILL BUY YOUR PRODUCT OR SERVICE AND SORT THEM IN GROUPS (SEGMENTS) BY ONE OR MORE OF THE FOLLOWING: Where they are (location) Who they are (demongraphics) What they like (psychographics) How they behave (Behavior)You will prove one answer for each group. The answer will be based on one or more citeria.MARKET SEGMENTATION: TARGETING (VERSION #1)WRITE DOWN THE SEGMENT, THAT YOU WILL FOCUS ON FIRST (TARGET) AND WHY SUCH AS: They will spend more money They are easer to reach You already have a media channel to them They already show the biggest input They are more likely to tell others OtherMARKETING BRAND POSITIONING: MARKET POSITION (VERSION #1) WRITE DOWN WHAT YOUR BRAND POSITION IS RELATIVE TO YOUR COMPETITION. EX. Easier Faster Cheaper More reliable Last LongerEx: We keep track of your customer and business interactions like the SAP Enterprise Resource Planning System, only without the high staff overhead to run and maintain it.MARKETING: MESSAGE (VERSION #1)Write down at least three most important messages to your target market. Remember that your target market is motivated by’ Fear Guilt Greed Excusivity Social acceptance (‘everyone in this group is doing it’)You can create your USP (Unique Selling Position) with this template: Narrowly defined positioning. Meaningful specifics. GuaranteeExamples: “Fresh Hot Pizza Delivered in 30 Minutes or Less” – Domino’s Pizza“Where it absolutely, positively has to be there overnight” – FedEx.“We’re number two. We try harder.” Avis“The milk chocolate melts in your mouth, not in your hand.” – M&M“A diamond is forever.” – De Beer’s benefit that is a promise with meaningful specifics – with a guarantee. If you define your USP narrowly, it will give you a stronger appeal. Meaningful specifics mean that you specify the benefit. Look at Domino’s example: They are not going to deliver your pizza “sometime” but within 30 minutes. It has a specific timeframe. They are taking two benefits that are what clients hate about delivered pizza. They hate it when it’s cold, and they hate it when it’s late.You need to have meaningful specifics in your USP.  The meaning will be a benefit to your ideal customer, client or patient.The last part is a guarantee. If you can guarantee an outcome that your ideal prospect will love, use that in your USP.MARKETING: MEDIA (VERSION #1)Write down at least three media channels that are most important to your target market and why. Examples include: Blogs Social Media (which social media specifically) Trade Shows Email Magazines TV Shows Public Relations (getting others to talk about you…who and where) Email Search Engine Marketing Search Networks (Pay per Click) Display Networks (Banner Ads) Speaking Opportunities Awards & Recognition Sponsorships Direct Mail Content Marketing (video, articles, youtube channels…)Specify whether your choices are Owned Media, Paid Media, or Earned MediaMARKETING: MARKETING MIX (VERSION #1)Write down what is most important to your target market about your marketing mix: Product (Features, benefits, design…) Price  Place (where and how they buy) Promotion increase awareness create interest generate sales create brand loyalty (seperate yourselves from others) 2- Write a quick note to your board of advisors letting them know that you have begun planning your marketing. Specifically list the top three marketing outcomes that you want to achieve in the next year are why they are important. You do not need to add lots of detail, just what you want to achieve and why it is important. Ex. We intend to target a new market segment this year because of increasing competition in our current market We intend to acquire and train a team in social media because our customers are relying more and more on quick, daily interactions Due to the entrance of foreing companies into our market, we plan to launch a lower priced version of our core products Notes :-  Company name is :-  instant TacnologesCompany VisionTo provide the user with the best experience of modern hardware and software solutions.